📅 Published on: 2024-12-09 14:45:01

⏱ Duration: 00:05:42 (342 seconds)

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Melissa Reddy discusses the reasoning behind Sporting Director Dan Ashworth’s departure

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🌍 Channel Country: United Kingdom

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🕵️‍♂️ Transcript:

let’s get to the Fallout now from Dan ashworth’s departure as Manchester United sporting director just five months and 7even days after being appointed let’s join our senior reporter Melissa ready now Melissa lovely to see you look this is not how things were supposed to go is it for Manchester United what do we know about why Ashworth tenure was so short never ever acqu day at Manchester United questions will be raised over enos’s leading off football operations at the club because Dan Ashworth was sporting director for five months which is shorter than it the time it took for United to identify him so heavily pursue him battle Newcastle to get him through the door to the tune of around £3 million in compensation now my information is that there was a feeling that the structure just wasn’t working and that Ashworth didn’t really fit in with what the hierarchy were intending as told he is more passive than the other inos hes and that Omar Bara Jason wolox and Christian V Christopher vial had actually applied themselves better and in keeping with what s Jim Ratcliffe had expected from them but that hasn’t been the case with Ashworth I was also told by sources close to the depart parting sporting director that he actually felt that he was left out of a lot of key decision making that some of his suggestions about collaborative working and how the culture of the club could be improved that that was ignored and it was actually quite striking that it was Bara who ran point on the identifying of Ruben amarim as a new head coach and then went to Lisbon to conduct all the talks with sport in and to get that deal over the line that’s usually the remit of a sporting director so it’s clear from both sides that it just wasn’t working well and I suppose United will say they have taken a speedy decision instead of things letting things just run on and muddle away but the inverse of that is if you fought so hard to get ashwa through the door why are you letting him leave so quickly yeah I mean absolutely you hit the nail on the head there you know only as recently as Saturday wasn’t it that s Jim Ratliff was giving interviews about the current state of United a day later the man as you say he CAU it so publicly at the door what does that tell us do you think about enos’s leadership Melissa well the question will be asked what due diligence did United do over Dan Ashworth because the guy that’s walked through the door hasn’t changed his approach his demeanor the way he wants to work his vision for a football club the fact that he’s actually a very good organizational and operational head he’s not very Hands-On but he makes sure the structure is working correctly and goes into different departments making sure the right people are in place and it’s really at the Forefront of modern football as we’ve seen where he’s been at Brighton and the f the things he introduces have longlasting impact now it’s not that he’s ever been a transfer Guru or at The Cutting Edge of analytics that’s never been Dan Ashworth yet that’s what it seems from what we’re hearing from the club that sir Jim Radcliffe had wanted out of him also this concept of him being passive that’s just his nature it’s who he is he’s not very confrontational or in your face and one of the points that was actually made to me by people close to Ashworth is that even when he tried to get good data firms to come in and help United on things that was vetoed by S Jim Ratcliffe who himself had admitted that the club’s analytics is nowhere near up to scratch now it begs the question if United have Clarity over what they actually want because when you add this to the Eric tenan hog situation you know the Dutchman was soose close to losing his job in the summer United stick with him they support him heavily in the transfer market only to then suck him after 13 games after continuously giving him public and private backing now inos will say listen we’re willing to back someone as much as possible until they show us that they’re not right the right fit and then we don’t wait around we’re ruthless we make a quick decision but I think amid the mass redund Tendencies going on and the fact that there’s this ticket price hike there’s this growing sentiment among supporters that it’s ordinary people who continue to pay the for the mistakes of the hierarchy whether that was the glazers initially and now inos so it’s up to them to prove that these are just teething issues as they try to get the right structure in place it’s you always have some sort of problems when there’s a takeover or new people trying to implement their way so is it that or is this going to be a habit an unwanted one at that for United [Music]

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